A. Marketing strategy
Basically our main strategy is to educate potential customers the importance of developing creativity with some kinds of toys and accessories. Playing with creativity could give positive effect towards activate our brain. Thinking creative and innovative could start by doing the creative activity in the right innovation. This product education will be implemented in many different strategies.
B. Target Market Strategy
In order to succeed the market, we plan to implement specific marketing strategy towards the market that we seek. We also differentiate the product into 3 with the different manager who responsible for each production process. Following are our products
1. Clay
The elementary school students, even though are not our single concern of market, will need some closer approach of communication. We could see that the elementary students are very enthusiasm with the toys actually.
2. Paper Craft
This unique item is commonly made by people, especially the children. But we add the value of this product as the strength. We can order the paper craft with our body as shapes of the 3D paper craft. Our target market for this product is also elementary student. Their passion of willingness to create and know something becomes our
